Geraldine Davys

Director of Customer Experience, Marketing and Innovation

Bupa Villages & Aged Care

Geraldine Davys is the Director of Customer Experience, Marketing, and Innovation at Bupa Villages and Aged Care in Australia. In this role, she leads initiatives to enhance customer satisfaction, drive marketing strategies, and foster innovation within Bupa's aged care services. Geraldine has been instrumental in implementing integrated local area marketing campaigns that have significantly improved occupancy rates across Bupa's homes. Her leadership in customer experience and marketing has been pivotal in delivering improved and sustainable occupancy across Bupa's homes—the highest it has been for over seven years.